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Lower manager stated fee
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Lower redemption fee
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Lower holding amount
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Lower initial investment amount
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Lower subsequent investment amount
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Older fund inception date i.e. longer performance history.
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Older manager start date i.e. longer tenure of the portfolio
manager
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Lower volatility (lower 1-Yr, 3-Yr, 5-Yr annualized
standard deviation)
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Higher performance (higher 1-Yr, 3-Yr, 5-Yr annualized
total returns)
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Higher sharpe ratio (higher 1-Yr, 3-Yr, 5-Yr risk adjusted
returns)
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Lower maximum drawdown over recent 3 years i.e. lower
loses from peak to trough
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Higher recovery post maximum drawdown i.e. higher returns
after the fund posted loses
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Higher excess returns vs. the benchmark (1-Yr, 3-Yr,
5-Yr) i.e. the fund should be able to outperform the
benchmark
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Higher Dividend yield for stock funds or yield to maturity
for bond funds
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Lower portfolio turnover rate to avoid being hit by
capital gains taxes.